M2M and IoT markets

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Even though machine to machine (M2M or MtoM) and the Internet of Things (IoT) are often confused, these two expressions do not represent exactly the same thing. Considered a subset of the IoT, the M2M market has been expanding faster and faster each year. This progression may be explained particularly by a number of connected devices that is continuously growing and that, according to Idate, will reach nearly 80 billion connected objects in 2020.

Machine to machine, or M2M, is the combination of information and communications technology (ICT) and smart, connected devices that allows these devices to interact without human intervention. This expression, most often used in the professional world and in particular the field of telecommunications, makes general reference to the interaction between devices thanks to technology.

There are multiple technologies that allow for connecting devices and transferring data between machines. Thus, it is important to choose a connectivity solution that is adapted depending on your needs and the type of device you want to connect.

Among these different types of M2M connectivity, we can find RFID (10-metre range), Bluetooth (10–20-metre range), Wi-Fi (50-metre range), low frequency (range of approximately 1,000 kilometres), the GSM network (through SIM cards, global range), and even satellite.

The concept of machine to machine is a subset of the Internet of Things (IoT for short). In fact, the Internet of Things is presented as an extension of the Internet in the physical world. It designates the communication of data and information between devices and machines from the real world to the Internet network.

The term “Internet of Things” was first used in 1999 by Kevin Ashton, an employee at Procter & Gamble, to designate the link that existed between RFID technology and the Internet. Kevin Ashton, who that same year co-founded the Auto-ID Center at the Massachusetts Institute of Technology, which is dedicated to designing devices connected by RFID and other networks of wireless sensors, is today considered a pioneer of connected device technology. It is thanks to him that the history of the Internet of things started.

According to Dassault Systèmes, a French software company, “there were about 8.7 billion connected devices in the world at the end of 2012”. Cisco, an American company with expertise in IT servers and networks, estimates that this number will reach 50 billion in 2020, while Idate (which stands for Institut de l’audiovisuel et des télécommunications en Europe) thinks that there will be closer to 80 billion connected devices in the world by then.


According to a study conducted by Idate on the years 2013 to 2017, the global M2M market should display average annual growth of 30% in volume and 13% in value. The study institute also predicts global revenues of €40 billion in 2017, which is definite progress for all of the stakeholders of M2M. Furthermore, the company Cisco announced that,

58% of data transfers in 2020 will be machine to machine exchanges (as opposed to 38% in 2015)”.

According to ARCEP, which stands for Autorité de régulation des communications électroniques et des postes, the GSM network is the technology that should be favoured in the machine to machine sector: “only the mobile network allows for meeting the constant connectivity needs in situations of national mobility or international roaming.

The use of mobile networks as access technology for M2M applications is therefore unavoidable and promises improvements in productivity and service quality for companies that use these applications”. Plus, they allow for “using all of the available communication services, such as data, voice, and text messages”.

Inside a device, a SIM card sends information to and receives information from an IT server through the mobile Internet network.

The data move from one machine to another on 2G, 3G, or 4G, depending on

  • the volume of the data being transmitted
  • and the speed at which they must be transmitted.


The M2M market involves numerous fields, such as energy, transport, industry, security, healthcare, and business. Matooma covers all of these sectors.


The field of connected security is generally known through home automation, which is the most common sector in the IoT market. The numerous devices in this field allow for remote surveillance checks to be performed [link to our uses cases]. The people who want to benefit from them are both professionals and individuals. Among them, we find business, residential, and worksite alarms, Lone Worker Protection (LWP) housings, video surveillance equipment, and also baby monitors, connected bulbs, and other smart sensors.


The goal of connected healthcare is to improve users’ health and make them more autonomous through connected devices such as remote assistance housings, bracelets, and watches, defibrillators, sleep trackers, connected pill dispensers and blood pressure monitors, and even other daily objects such as connected forks, toothbrushes, and clothing. These devices promote the automatic collecting and transmission of information on the patient and sometimes even connect directly with healthcare professionals. This sector is promising in the world of the IoT because it allows for better patient monitoring and therefore an improvement to their daily lives.


Cash machines (ATMs) are considered to be the first connected devices to have emerged in the electronic banking system sector. All of the devices in this field are everywhere in our daily lives: payment terminals, parking meters, mobile POS terminals, etc.


On-board telematics refers to electronic geolocation devices installed mainly in vehicles in order to obtain specific data: the distance driven, time spent, geographic position, information about vehicles that have broken down or had an accident on the road, etc. These connected devices, which are meant for individuals, businesses, and communities, allow for trip optimisation (business trips, deliveries, collection, etc.) and cost reduction


The telemetry sector covers all connected devices that allow for saving energy by optimising machine settings and by monitoring their use remotely. The connected devices are present in our daily lives and are diverse and varied: solar panels, electric charging terminals, connected thermostats, public lights, and smart meters. Numerous solutions have emerged in response to the global challenge of reducing our consumption.



We offer single and multiple-operator SIM cards for quickly and reliably connecting your devices with 2G, 3G, and 4G in more than 180 countries. Our SIM cards have no time commitment and may be cancelled at any time, without notice or penalty.


M2MManager is a SaaS platform specially designed for managing fleets of connected devices. It allows for the centralised management of devices that are connected by M2M SIM cards. The activation, suspension, and cancellation of cards may be done online, as well as usage monitoring and statistics generation.


Every project is monitored by an IoT expert dedicated to the business sector concerned in order to offer adapted connectivity services. The technical department is also available to give advice and solutions for optimising the customers’ business and successfully completing their project.


MatooWan is a secure network specifically designed to connect devices through a private VPN. MatooWan allows for making access to a secure connection easier and for bringing together various operators on the IoT market by ensuring security, interoperability, teleprocessing, and data protection.


MatooPass is a support programme specifically for startups looking for a global solution for connecting their devices. This program is completed in three phases: IoT/M2M project validation, prototype testing, and launch of the connected device on the market.